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DEMOGRAPHICS

 

U.S. Fan Base: in the top 75 U.S. markets

 

The race fan's average age ranges between the late teens to mid thirties, and are college educated with annual incomes greater than $54K annually. They are brand loyal, tech-savvy, and adapt to new and emerging technologies. They also lead active lifestyles and are auto enthusiasts.

 

Motorsports Fan Profile

 

 

40% are ages 18-34

64% earn above $50K annually

60% attended/graduated college

25% shopped for hardware in the last year

71% frequent Convenient 3X per week

76% purchased casual wear in the past year

84% used a credit card in the last 90 days

52% own a high profile vehicle or SUV

68% own a notebook computer

 

 

 

 

 

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